Customer reviews are highly important for Amazon sellers and positive reviews can greatly help to increase the conversion rate of a new listing by a few percentage points.
For a new listing, just because you have an advertising budget it is no guarantee that you will receive positive reviews or an increase in sales. If an optimized listing has increased positive reviews then the rankings and sales will obviously improve.
If the listing receives negative reviews, however, it will suffer a disastrous decline. It is clear that positive reviews are crucial to increasing listing rankings and product sales.
It is one thing to know this, but another thing altogether to know how best to take advantage of it. Amazon sellers have been racking their brains trying to think of ways to find reviewers and more importantly, get more positive reviews from them.
This article looks at 6 methods to obtain reviews and lays out the pros and cons for each. The aim is to help Amazon sellers to increase their listing rankings and product sales by increasing positive reviews.
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Method 1: Find Reviewers from Amazon Listings
If there are not enough sales on a listing, then there will not be any customer reviews. Sales must be made before there is any hope of getting some reviews. Finding buyers does not have to be difficult. Many buyers add their contact information to their profiles on Amazon.
1.Go to the listing page and scroll down to the customer review section. Click the user name of the review.
2. Enter the profile of the user and click “Send an Email”. You will see the user’s email address. If you do not wish to contact this buyer yet, you can save the address to your email list.
Pros: You can easily find the reviewer in your category without any cost.
Cons: Not every reviewer is likely to share their contact details on Amazon. More often than not, you will not be able to find an email address for some listings. On top of that, it is also very time-consuming to check every email address one by one.
Method 2: Contact Top Reviewers on Amazon
You can check the top reviewers list on Amazon at https://www.amazon.com/review/top-reviewers. It gives you access to the contact information of some of the most qualified reviewers.
Enter their profiles by clicking their user names and find their contact information.
Pros: You can find excellent reviewers with good reputations.
Cons: It can be very tedious as you have to click each user name manually. Also, many sellers will contact the top reviewers this way so your chances of getting a response are slim. Not only that, but Amazon has changed its rules for customer reviews for top reviewers. You can find out more information here at https://www.amazon.com/p/feature/abpto3jt7fhb5oc. Getting reviews from top reviewers is just not as effective as it was before.
Method 3: Amazon Review Trader Sites
Some review trader sites can provide you with a review service. Simply register an account on one of these sites and launch the products. Reviewers will choose some products on the site they are interested in to leave reviews and get some discounts in return. This way, your products will have more chance to get exposure on the website. You can sell your products at discounted prices in return for sustainable orders that will help improve the rankings of your listings.
Here are some third-party sites for recommendations:
1. Vipon
Vipon is a discount website for Amazon products owned by AMZ Tracker. You must be a member of AMZ Tracker before you can get your products launched.
2.Snagshout
Snagshout is free to register. It costs at least $5 to launch products and you can get discounts if they are launched in batches.
Besides, there are some other platforms such as GiveawayService and iLoveToReview. If you are interested then you can give them a try.
Cons: For some review sites like Vipon, you must use their additional services before you can get your product launched. Due to the nature of these websites, conflicts with Amazon are common. This is because the way they get reviews often violates Amazon rules and policies to some extent. This can also affect the sellers and they may be at risk for financial loss.
Method 4: Facebook Groups
Reviewers and sellers can be found in Facebook groups. You can post your products in these groups and if someone is interested then they will contact you.
Here are some common groups on Facebook:
1. Amazon Reviewers and Sellers
2. Amazon Reviews & Social Media Reviews (US, CA, UK, DE, FR, IT, SP)
3. Amazon Seller and Reviewers (US, UK, DE)
4. Amazon Reviews and Deals Group (US, UK, DE, FR, IT, CA, ES)
Pros: Reviewers usually keep a close eye in these groups for new postings so you can get a quick response. On top of this, postings in these groups are totally free.
Cons: Many sellers lose contact with reviewers after they have sent out the product, so it can be hard to ensure they post a review. You need to be alert to frauds. Also, some reviewers will only select products that are of a particular interest to them. If your products are not attractive enough, it might not be a good use of your time to try using these Facebook groups.
Method 5: Freelancers on Third-Party Platforms
There are some freelancers who provide a product review service. For example, you can find freelancers on Fivrr to help you write reviews, with prices starting from $15.
Pros: These freelancers are professional and they can provide valuable reviews.
Cons: It’s not cheap. Beyond that, buying reviews is against Amazon rules and policies. If you go this route then your seller account will be at risk of being banned if Amazon is notified.
